by Camille Myers Breeze
The American Society for the Promotion of Temperance was organized in Boston in 1826 to fight against the bane of society, "Demon Rum." Within nine years, there were as many as one million members nationwide, known collectively as the "Cold Water Army." Temperance crusaders used all methods available at the time to recruit members, from pamphlets to public lectures to banners, or broadsides, such as this one.
This banner is made of cotton plain weave. The words “Here it Goes!” are stenciled beneath a block-printed image of two figures emptying out a rum barrel and a jug. There is a deteriorated wool fringe hand stitched to the top and bottom hems. The sides are selvedged, suggesting that multiple banners could have been made in a row and then cut apart.
The banner arrived pressure mounted with glass against a brown paper board. Mold is clearly visible inside the frame. The banner has weathered countless episodes of moisture and possibly insects, however despite the stains and losses, the banner presents a strong graphic image with historical significance.
This banner is proudly owned and displayed by the First Parish of Norwell, MA. The Rev. Samuel May, a well known abolitionist, educational reformer, and preacher at the First Parish Church of Norwell between 1836 and 1942, also was a favorite uncle of Louise May Alcott. Rev. May’s Cold Water Army group fought to close down rum shops in Norwell, Massachusetts. It is believed that May and the children broke open the rum barrels and poured them out in front of his home, May Elms.
Conservation of the banner has begun with fumigation, surface cleaning, and reducing adhesive used to attach the banner into the old frame. It was then hand stitched to a padded, fabric-covered museum panel and pressure mounted with a UV-filtering acrylic box.